It's time to talk of how the Google search algorithms work but I don't want to bore you so better visit the mentioned page. Just keep in mind that these algorithms analyze hundreds of different factors to try to surface the best information the web can offer, from the freshness of the content, to the number of times your search terms appear and whether the page has a good user experience. In order to assess trustworthiness and authority on its subject matter, they look for sites that many users seem to value for similar queries. If other prominent websites on the subject link to the page, that's a good sign the information is high quality.
There are many spammy sites on the web that try to game their way to the top of search results through techniques like repeating keywords over and over or buying links that pass PageRank. These sites provide a very poor user experience and may even harm or mislead Google's users. So they write algorithms to identify spam and remove sites that violate Google's webmaster guidelines from the results.
Basic principles: Google's webmaster guidelines
- Make pages primarily for users, not for search engines.
- Don't deceive your users.
- Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you, or to a Google employee. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"
Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.
Specific Google's webmaster guidelines
Avoid the following techniques:
- Automatically generated content
- Participating in link schemes
- Creating pages with little or no original content
- Sneaky redirects
- Hidden text or links
- Doorway pages
- Scraped content
- Participating in affiliate programs without adding sufficient value
- Loading pages with irrelevant keywords
- Creating pages with malicious behavior, such as phishing or installing viruses, trojans, or other badware
- Abusing rich snippets markup
- Sending automated queries to Google
Follow good practices like these:
- Monitoring your site for hacking and removing hacked content as soon as it appears
- Preventing and removing user-generated spam on your site
And that's just the beginning so if you want more information and explanations... enquiry us!